PubAid aims to create a positive image for the pub industry, as such it should help to maintain and maybe grow the number of people visiting pubs
PubAid was officially launched on 24 March 2009 and have agreed to assess all the information every three months up to 31 December 2009.
Every month, the PubAid team will put construct a comprehensive dossier of information that will include the number of pubs registered, amount raised, types of charities supported and relevant stories.
This will be sent out to all those that have the ability to convey this message to the general public on a local, regional and national level as well as those in decision making positions within government and local authorities.
Keith Knowles the owner of Beds & Bars (Belushi’s & St Christophers).
The core of PubAid committee consists of:
We also have regular input from Nigel Turpin from Punch Taverns, Catherine Templeton from Scottish & Newcastle UK PLC and Keith Knowles.
PubAid is funded by donations from those who are directly involved with Pubs. These include pubco’s, breweries, trade associations, suppliers and media.
For the purposes of financial accountability, PubAid has appointed two directors, Tim Sykes, Chairman of the Association of Licensed Multiple Retailers and Jason Wollington, Managing Director of Captiva Marketing.
As at 12 April 2009 we have received pledges for £19,750. PubAid will function on minimal costs and should act as a catalyst of change.
The majority of services have been provided voluntarily. These include the website design, design of email campaigns, provision of databases and writing the PR stories.
There are however fixed costs for sending out emails, the monthly reports and basic administrative and stationery costs.
How do you get the message about PubAid out to Pubs & Bars
Our aim is to maximise our message and minimise cost. We use four main methods
We have spoken to a number of well known celebrities involved with pubs , but in the initial stages of PubAid (up to 30 June) we want to get the registrations and feedback. Having solid information will allow us to give celebrities the ability to support PubAid with facts rather than words.
Click here for a list of those companies that kindly donated to PubAid
PubAid is ongoing. Our aim is to register 3,000 individual pubs & bars by 30 June 2009, 6,000 pubs by 30 September 10,000 by 31 December 2009.
We will only be able to estimate this once the first 1,000 pubs have registered. Once we have that figure, we will be able to approximate how much could be raised by 5,000 and 10,000 pubs respectively.